“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” – Jeff Bezos

Your brand is not just the product, it also depends upon the goodwill in the mind of consumers through  your communication, distribution channel, employees and other stakeholders. Here’s why it is important to add value to your brand:

• Give an aura to your brand: People who use your brand should be looked as class apart. It can be in terms of being wealthy healthy or wise.
• Establish an emotional connect: Evoke the right emotions in the customers’ minds. Connect with them emotionally. This will help your brand be perceived with that particular emotion.
• Happy employees add brand value: If you keep your employees happy, you retain them, that means there is less cost of recruitment. When employees are satisfied, then give in their best.
• Good rapport with retailers: Retailers often push the brands which are well-known as they want to attract customers. Have a good rapport with retailers so that they stock your products.
• A good brand name helps enter new markets: Once you have established yourself as a trust-worthy brand in the market, you can enter into a new or related segment, gaining from its brand equity.