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“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard...

Founded in August 2008, The CMO Survey is administered twice a year via an Internet survey. Questions repeat to observe...

What is a brand? What are the various terms used, when you talk about brands? Here’s a list of most...

Key Takeaways 1 We actively look for new opportunities to learn. Fully 4 out 5 of us are actively seeking...