Why Brand Pulse ?
The Brand Pulse is one of the leading brand consultancy agency with expertise in brand strategy, planning and supervision.
The Brand Pulse helps create strong brands. We specialize in the disciplines of “brand strategy and design”, and offer our customers, solutions to needs, within the respective core competencies or holistic, integrated brands and communication solutions.
We have strategic advisers, brand consultants, corporate communications consultants, digital media consultants, brand designers, digital designers, art directors, architectural and product designers as well as project managers, all of whom have many years of experience.
The Brand Pulse develops new brands, revitalizes existing brands, and creates individual or integrated design and communications solutions for both. We have the expertise to give your brand the necessary strength so that it becomes a strategic success factor.
Engaging ‘Brand Pulse’ is a strategic success factor in markets with fierce competition. It helps to distinguish the brand from its competitors with the aid of a discerning brand concept.
The Brand Pulse provides customers with orientation and reliability in the face of the plethora of suppliers and offers.
We provide support for entire marketing funnel management, consisting of five stages for your brand: Awareness, Consideration, Conversion, Loyalty, and Advocacy.
Awareness
It is important to convey the value of your brand, product or service to the potential customers. Brand awareness refers to the extent to which customers are able to recall or recognise a brand or product. Brand awareness is a key consideration in consumer behavior, advertising management, brand management and strategy development. Purchase cannot happen unless a consumer is aware of a product category and a brand. Brand awareness is a key indicator of a brand’s competitive market performance. We believe that a product or brand’s market success, awareness levels must be managed across the entire marketing funnel.
Consideration
We nurture your brand value so that prospects consider your product/service, thereby generating leads for your brand. Consumers are moving outside the marketing funnel by changing the way they research and buy products. Marketing goal is to reach consumers and to influence their decisions. We help in branding those touch points, where consumers are open to influence. These touch points can be viewed as “marketing funnel” from where the consumers have a number of potential brands in mind, as they move through the funnel, the marketing influence is directed at them, and by the time they emerge out, they have chosen the brand. This approach can also be called the consumer decision journey.
Conversion
Our services do not end with the lead generation process; we move a step further to convert those leads as well through effective Customer Relationship Management. A marketing tactic that encourages a customer to take a specific action! Conversion marketing is about moving a prospect down the marketing funnel to completing an offer. This helps in not only gaining more customers, but also increasing your brand awareness, and eventually, your revenue. The conversion marketing depends on how the offer is being made, the timing of special offers, the impact, etc.
Advocacy
We focus on establishing you as a thought leader in your industry so that you build a trust with your prospects. Let your customer do the marketing for you. If you keep your customers engaged, they will refer your brand to others. Keep the customer engagement a top priority. Think beyond conversions, think loyalty and advocacy.
Loyalty
Brand loyalty is very important and we help create strong brands and encourage loyalty.
How We Do It?
Create differentiating brands
Don’t be a me-too brand! Develop your own image… distinguish yourself from the competition! Highlight your USP. Make your brand unique, attractive and appealing!
The Brand Pulse helps create differentiating brands. The Brand Pulse develops new brands and revitalizes existing ones. We have the expertise to breathe life into your brand, bring out the best in it and give it the sophistication and strength it needs to become a strategic success factor.
A successful brand relies on a sound strategy
In brand strategy it is important to keep the following three factors equally balanced:
- The relevance of a brand for your customers
- The delimitation of the brand from the competition
- The credibility of the service proposition.
The development of a brand strategy always follows a structured process – from the brand positioning, through the brand architecture, to the inspiring brand idea. This way, the brand can really create value and effectively contribute to a company’s success.
What makes your brand strong?
Successful brand management involves detailed analysis of the existing brands, interacting with relevant experts, and focused market research. However, an understanding of the corporate culture and employees is equally important to identify consumer insights and market mechanisms. Depending on how the brand sees itself and how it appears externally, we develop, realign or manage your brand.
Guidance and Trust
Strong brands are based on a good brand concept and clear brand positioning, which ensures it clearly distinguishes itself from its competitors. Consider the needs of your consumers and deliver what they want. That’s how you build trust in your brand.
Let's create strong brand Together !
We develop new brands, revitalize existing brands, and create individual or integrated design and communications solutions for both.